Released on = June 8, 2006, 2:59 am

Press Release Author = Vijay Shukla

Industry = Telecommunications

Press Release Summary = Yet another IIM A student leaves the cosy cushion of
corporate walls

Press Release Body = Yet another IIM A student leaves the cosy cushion of corporate
walls

After a few students of IIM Ahmedabad, who opted for the road less traveled earlier
this year, one more student has decided to turn down his job at a high-end niche
consulting firm to start a consulting division of his own as a part of ValueFirst
Messaging (www.vfirst.com), a 2.5 year old UK based startup in the Enterprise Mobile
Messaging. .

"With all the downside of being a part of a fledging organization, the upside is
characterized by limitless growth. Nimesh was in talks with ValueFirst for more than
a month, even before the placements began. The role which he would be performing in
ValueFirst was carved out by him based on his understanding of the business and his
personal competencies. Moreover, Nimesh believed the mobile daa services space to be
exciting and with a lot of action to follow. The partners have years of experience
in mobile companies like Siemens and Orange, UK and the management team has a right
mix of technical and managerial expertise with team members from XLRI, BITS Pilani &
IIM Bangalore.

The story of Nimesh taking this unconventional step goes back to a talk by Sanjay
Bhargava, the cofounder of Paypal, which was held at IIM A in 2005. Sanjay Bhargava
insisted students to come out of the cosy walls of corporate rooms to take
challenging roles in the start-ups. Subsequent to the inspirational talk by Sanjay
Bhargava, Nimesh started the "Startup Day" at IIMA as a part of placement process in
2006. This year three startups were invited to campus as a part of placement
process. Apart from ValueFirst, the other two startups were Drishtisoft
(www.drishti-soft.com) and Gridstone Research (www.gridstoneresearch.com).
Drishtisoft is a 2 year old startup started by boys from IIT Guwahati and Perputo is
a high profile few months old startup, started by Basab Pradhan, the erstwhile Sales
& Marketing Head of Infosys.

Nimesh's dream is to make IIM Ahmedabad as Wharton where students are known to
'make' jobs as opposed to 'take' jobs. It is to realize this dream the initiative of
calling startups for the placements was started in 2006. This makes IIM Ahmedabad as
the only B-school to take this special initiative of calling the young companies for
the placements.

Nimesh's prime role in the organization would be to evangelize the Enterprise Mobile
Data Services Space and consult the corporate clients on mobility propositions which
will help them address their critical business challenges. Nimesh's analysis about
the business was proven right when recently Voice & Data (Apr 06), mentioned
ValueFirst Messaging as India's leading MVNO (Mobile Virtual Network Operator) in
its editorial.

ValueFirst Messaging Contact Details:
C 071 B, DLF Supermart I,
DLF City Phase IV,
Gurgaon 122 002
Tel: +91 124 4042537/8.
http://www.vfirst.com
info@vfirst.com



Web Site = http://www.vfirst.com

Contact Details = ValueFirst Messaging Contact Details:
C 071 B, DLF Supermart I,
DLF City Phase IV,
Gurgaon 122 002
Tel: +91 124 4042537/8.
http://www.vfirst.com
info@vfirst.com